H.264 uses the latest innovations in video compression technology to provide incredible video quality from the smallest amount of video data.
This means you see crisp, clear video in much smaller files, saving you bandwidth and storage costs over previous generations of video codecs. H.264 delivers the same quality as MPEG-2 at a third to half the data rate and up to four times the frame size of MPEG-4 Part 2 at the same data rate. H.264 is truly a sight to behold.