meta-data glossary
reference pages for the META SEO Inspector Google Chrome extension.
about description meta tag
Use this tag to provide a short description of the page.
This is usually shown in search results, but sometimes Google will take other content from the page if it fits better with the search query.
It is not a ranking factor, but it is very important to invite the user to click on the SERP result.
- Each page should have an unique description.
- It works better whan it matches the search intent.
- Should not be longer than 170 characters.
usage example
<meta name="description" content="the page description"/>
some popular websites descriptions (2021)
We checked some popular websites to see what is their SEO strategy about descriptions.
| site | lenght | homepage description |
|---|---|---|
| ahrefs.com | 158 | You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community. |
| airbnb.com | 130 | Find vacation rentals, cabins, beach houses, unique homes and experiences around the world - all made possible by hosts on Airbnb. |
| aliexpress.com | 214 | Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million quality deals on Fashion, Accessories, Computer Electronics, Toys, Tools, Home Improvement, Home Appliances, Home & Garden and more! |
| allrecipes.com | 131 | Find and share everyday cooking inspiration on Allrecipes. Discover recipes, cooks, videos, and how-tos based on the food you love. |
| amazon.com | 366 | Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more. |
| autoevolution.com | 154 | autoevolution is your auto encyclopedia, featuring the latest news, reviews & drivetests, videos, spyshots, car & motorcycle specifications, and much more |
| bbc.com | 141 | Breaking news, sport, TV, radio and a whole lot more. The BBC informs, educates and entertains - wherever you are, whatever your age. |
| booking.com | 151 | Explore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget. |
| cargurus.com | 123 | Unbiased car reviews and over a million opinions and photos from real people. Use CarGurus to find the best used car deals. |
| cnn.com | 227 | Find the latest breaking news and information on the top stories, weather, business, entertainment, politics, and more. For in-depth coverage, CNN provides special reports, video, audio, photo galleries, and interactive guides. |
| craigslist.org | 115 | craigslist provides local classifieds and forums for jobs, housing, for sale, services, local community, and events |
| ebay.com | 153 | Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. Top brands, low prices & free shipping on many items. |
| en.wikipedia.org | 0 | |
| espn.com | 153 | Visit ESPN to get up-to-the-minute sports news coverage, scores, highlights and commentary for NFL, MLB, NBA, College Football, NCAA Basketball and more. |
| etsy.com | 96 | Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more. |
| expedia.com | 167 | Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs. |
| foodnetwork.it | 0 | |
| foxnews.com | 183 | Breaking News, Latest News and Current News from FOXNews.com. Breaking news and video. Latest Current News: U.S., World, Entertainment, Health, Business, Technology, Politics, Sports. |
| healthline.com | 104 | We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness. |
| homedepot.com | 229 | Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot. |
| ign.com | 85 | IGN is your #1 destination for all video game news, expert reviews, and walkthroughs. |
| ikea.com | 161 | IKEA furniture and home accessories are practical, well designed and affordable. Here you can find your local IKEA website and more about the IKEA business idea. |